Do you remember back in the year 2000 when that girl flashed her tits on the today show? That was a WOW moment.
You tube it or something. It was awesome. I never watch today show because I work all day but this one day I was at home watching and was I ever rewarded. it was so cool.
I never understood how WOW could be addictive, I watched someone play once and it didn't look all that exciting...Though, I did get hooked on playing CS (counter strike) for a while..
it's addictive because there is a constant stream of "carrots" until you have enough invested in your toon to feel like you need to keep playing to make all your thousands of wasted hours worthwhile.