No I do not believe that it is unless I have guess it correctly. But I have not heard anything My guess was a Stanley measuring tape
Here is a clue for you if my guess it correct What is 25 feet long .plus 2 1/2 inches for the case ? LOL
The measure tape case used to be metal. But now they are plastic with a chrome type finish. The few that I have and use often are the metal housing. They take a beating and still hold up.