Well first off, people can only pretend to not judge. The best we can do is remove indications of our judging. But it's impossible to not judge. That is, after all, the basis for making decisions. We recognize, hopefully consciously but not necessarily, when we find someone attractive and/or worth pursuing and when not. The human mind just isn't capable of operating without discernment. Judging is an innate survival instinct. Proclaiming we shouldn't judge is a judgement in itself. Perhaps the intention is to express that we should refrain from hurting the feelings of others by publicizing our dislikes. That's a reasonable opinion. And yet while that has clear validity, it's also how changes are made. Just like how some like enhancements and want to encourage it may try to disparage those who find it vain, shallow, and telling of how some value their time and resources. Some are more likely to appreciate those who place priority on developing their minds over trying to create an artistic facade. That's the flip side.