Crap or not, the Ford sponsorship paid a large bit for the show, and pays Taylor too. Taylor has to do what is in his contract, and he has a lot of talent, and who amongst us wouldn't do a few commercials for a company they did not truly believe in so that they could acheive their dreams.
I hate that commercial! It makes me want to throw my TV through the window! And then the song gets stuck in my head! aaah!