It's not really anything new though, Eno's music has graced many a TV ad in the UK ranging from cars (Lexus) to charities (national society for the prevention of cruely to children), his music has featured on countless programme trailers and as incidental music to documentaries. "Another Green World" was even the theme tune for the Arts show Arena when I was a kid. His work also underwent a significant revival in popularity in the early nineties due to the number of electronica and house artists using his influence in ambient music. I don't see why it should evoke a negative reaction really, its great that his music can reach a wider audience because what he does as an artist lends its self so well to that kind of application. All that selling out to the "man" talk is kinda nonsense as Eno has been part of the music Establishment for years anyway. But take for instance someone like Nick Drake who up until the late 90's unlike Eno was a cult artist. He sold more of his music in the UK after a prewatershed Sunday evening family entertainment show (Heartbeat ) released a "music from the show" CD that had one of his songs on it, then a little later in 2000 if I remember, VW used Pink Moon and he hit Amazons best seller list. So what... lots more people got to enjoy his music as he'd originally intended. Now if he'd sold his music in those quantities in 1970 after he'd released Bryter Layter the poor soul might not have lapsed into the depression that led to his untimely demise with his overdose on prescription meds. But anyway back to the original thread, good on Eno for sharing his music with the masses and making even more money in the process, its not like his records are flying off the shelves these days is it, and I'd rather have people like Eno and Drake on the TV than Britney and Justin anyday. Doesn't make their music any less vital just because more people are exposed to it or it's been used to sell something IMHO