From Wikipedia: Seeing the potential in full-color Technicolor, Disney negotiated an exclusive contract for the use of the process that extended to September 1935.[19] Other animation producers, such as the Fleischer Studios and the Ub Iwerks studio, were shut out – they had to settle for either the two-color Technicolor systems or use a competing process such as Cinecolor. Flowers and Trees was a success with audiences and critics alike, and won the first Academy Award for Best Animated Short Film. All subsequent Silly Symphonies from 1933 on were shot with the three-strip process. One Silly Symphony, Three Little Pigs (1933), engendered such a positive audience response that it overshadowed the feature films with which it was shown. Hollywood was buzzing about color film again. According to Fortune magazine, "Merian C. Cooper, producer for RKO Radio Pictures and director of King Kong (1933), saw one of the Silly Symphonies and said he never wanted to make a black-and-white picture again." Although Disney's first 60 or so Technicolor cartoons used the three-strip camera, an improved "successive exposure" process was adopted circa 1937. This variation of the three-strip process was designed primarily for cartoon work: the camera would contain one strip of black-and-white negative film, and each animation cel would be photographed three times, on three sequential frames, behind alternating red, green, and blue filters (the so-called "Technicolor Color Wheel", then an option of the Acme, Producers Service and Photo-Sonics animation cameras).[20] Three separate dye transfer printing matrices would be created from the red, green, and blue records in their respective complementary colors, cyan, magenta and yellow. Successive exposure was also employed in Disney's "True Life Adventure" live-action series, wherein the 16mm Kodachrome Commercial principal photography element was first duplicated onto a 35mm fine-grain SE negative element in one pass of the 16mm element, thereby reducing wear on the relatively small 16mm element and also eliminating registration errors between colors. The live-action SE negative thereafter entered other Technicolor processes and were incorporated with SE animation and three-strip studio live-action, as required, thereby producing the combined result.
So evidently Mr Disney bought the rights to the process for a limited number of years, but technology also improved to the point that all these seperate negatives were no loger needed as all the primary colors were now within one layered film strip. This enabled producers to use technicolor cameras on sets for live action, instead of frame by frame hand drawn cels.
And now technology has advanced even further giving us the opportunity to create and film series like the one below, from one's own home. No movie studio involved. @Candy Gal:
define "early days". but at any rate, color cynamatography required a lot of light to begin with. the whole process was just a lot more challanging then what you could do with subtractive flat color, with a limited controlled pallet then the infinite range of colors in reality. i'm guessing by "early days" was meant the 1940s and earlier. also some of the very earliest animated cartoons were in black and white too.
Back in the 1950's engineers realized that colour negatives would ultimately fade, so producers were encouraged to order a 3 strip inter- positive print through filters, printed on black and white filmstock that cannot fade. Unfortunately, due to it's silver composition, black and white film had become more expensive than colour, so with all the budget exhausted and the end of a production, they all said that we will do it tomorrow. We all know that tomorrow never comes, with the result that it never happened and many films are now lost forever. Digital uses 3 colours in it's process. RGB, because the process is additive, rather than a subtractive YCM process, so the problem will not affect films made today.
@wilsjane ...and to think that some people do not believe in science, yet there it is in front of them every day...
Even in the cinema, few people have the first clue what is happening while they are stuffing popcorn into their mouths. Watch this video right through, you will find it very interesting. I spent 17 years looking after 70'mm equipment in London.
OK, I watched the entire thing. It was amazing. In the past I ran four color Heidelberg KORD printing presses (sheet fed) with 36 inch width paper for a few years. Even with four separate color heads each complete with ink rollers, ink trays, impression cylinders the size of car engines; and capable of 10,000 sheets per hour throughput it was not as complicated as this movie projection system. I did show films with a two projector system in the local arts center on Saturday nights. Back in the 1970's, and it was much simplified from what you showed. But each feature length film had several reels.