Can it add some excitement yes especially depending upon the situation. But I think really the men like it more than women. Just my opinion but men seem to have to try and out do anyone that might have been before them. Maby so they can brag to there friends (she couldn't handle me or I was too much for her). Everyone likes different things and I don't pretend to know all men or women's likes or dislikes. But one thing about being shy and not talking to people is that I listen lol. I'll here a guy bragging to his friends how great he was and went for hrs and all this and later hear the girl talking about how it was only five minutes lol. I love excitement and it being a little rough but some discomfort or pain can really add to it.
