Nowadays, Rappers dominate music, movies, and clothing. Their most recent venture is the world of beverages. Several rappers have come out with their own line of drinks. Def Jam icon, Rusell Simmons has, "Def Con 3". Ice T has spawned, "Liquid Ice". Rockafeller Records CEO, Damon Dash, has recently purchased the rights to Armadale Vodka. P. Diddy has his own line of fruity drinks called Diddy. Last, but not least, Nelly has a contoversial energy drink, named after his song, "Pimp Juice". Apparently, being a pimp requires a refueling of energy. Does it ever end?