How your brain decides between knowledge and ignorance This article is just mind blowing for anyone who knows modern psychology and philosophy, and redefines how both will grow and develop in the future in fundamental ways. Essentially, they discovered that the brain gives the identical reward for thinking about something that might pay off, as it does for eating or whatever, and ignores thoughts that don't appear to pay off or even suggest bad news. What this expresses is the basic principle of fuzzy logic that, "Win or lose, Yogi Berra really knew how to play the game, for what profit it a man if he should gain the world, but lose his soul?" The individual cells of your body don't necessarily make distinctions between getting burned by a hot stove and getting burned by you making a stupid decision. They just compare the patterns, and assume whatever works for them individually, must work for everyone else. So they assume that any negative thoughts we have that don't appear to hold any promise of benefitting us, are worth ignoring, and anything that might pay off is worth rewarding and encouraging. I really need to digest it for a while, but it means I can link the slapstick of pie-in-the-face researchers to instant karma causing reality to become indistinguishable from fiction. Anyway, your neurons assume that mother nature is largely self-correcting, and that your conscious mind frequently doesn't have the slightest clue as to what its talking about. Your unconscious mind can be considered the proverbial cat that curiosity killed, while your conscious mind is your mother preventing you from running out in the street. Your unconscious mind uses emotional rewards, because it is nonverbal to a great extent, and that's how our cells talk to each other. They are putting effort into whatever they believe they might benefit from, and being able to document how they do this in detail will change the world. When I get through, the behaviorists will have to contemplate their own navels in order to establish their theories, because time itself is context dependent, explaining why 90% of this game is half mental.