Movie Routine Change Commentary by Shale Friday, May 24, 2013 As of next week I will be changing from my regular weekly Cinema, Regal South Beach Stadium 18 to Frank Theaters Intracoastal 8. Since I live on North Beach I am equidistant to each, about a 5-mile bike ride. I have always preferred Regal since it is modern, has more showtimes and has this railing which I use as a footrest and can lean back and enjoy the many movies I see. However, last Friday when I went to see Star Trek, instead of the $8.50 senior discount, it cost me $9.50 - the regular matinee price. Today I went to see if this was just for that theater or for all Regal theaters and the manager told me he thot it was for all. He said that during the week the senior discount of $8.50 will apply but Friday and the weekend we have to pay full price. I mentioned that this was a significant increase especially for someone who comes every Friday matinee to see opening movies and he said he even mentioned me since I am a regular Friday presence at that theater but the suits running the theater thot we seniors were getting in too cheaply. I am not a business man but it seems that this was not well thot out. While it does affect me, a guy still working who likes to watch opening movies on Friday so I can write my blurb and discuss them online, the seniors who are actually retired might just wait until a weekday to see the movie. And, how many of them make a point to see a movie every Friday. Now another business observation: Check the pic of me at an early matinee on a Friday. (actually, that was a 9:30 matinee in 2007 so there are usually a few more ppl around me at the noon showings) Today as I talked to the manager at noon the theater had no crowd. Ppl were not standing in line at the box office. I had no new movies to see but I was going to see either Star Trek or Iron Man again, having already seen both twice. But I didn't. They woulda made a dollar more but I opted to deny them $9.50. I don't only go to the movies once a week but average 70 times a year. Oh and as for us seniors not spending enuf money in their theater. Last year my movie budget was $502, the year the senior discount went from $7.50 to $8. In 2011 it was $471 and 2010 $488. From 2006, when I started doing my movie blurbs to 2009 I averaged $325 a year when the senior discount was $6.50 to $7. So, I just went to my homepage and changed my showtimes from Regal South Beach to the Intracoastal. While the movie selection is fewer they usually do have the prevailing opening movie playing. And, their regular matinee price today, a Friday for an adult is $8.50 with the senior discount a quarter less. Seems only logical that I should go to that theater to spend my $500 a year.