Games the media insert into the societal conversation. Whipping up a kind of mass hysteria. And you have no choice but to kind of engage with it on a certain level, even if you try to ignore it. Tell me about it.
I've noticed local news is a lot more grounded and mellow than national news. I don't see the hyperbole and sensationalism that I see on CNN and Fox News and stuff. Maybe because local news lacks a political agenda.