a guy used to tease me about that & i'ma vegan... he'd say "HEY SHAWNA, SO DO YOU SWALLOW?" ...GRRRRRRRRR to this day i plead the 5th...:& you'll just have to wait har har but considering im single & lonely i dont think it matters anyways... back to the yogurt....i eats soy yogurt from trader joe's. it's good they have it in peach, strawberry & raspberry yummmmmm damn im so hungry... someone just sent me this info: What's in My Food? By Pallavi Gogoi Few people know that the food coloring listed as cochineal extract comes from female beetles. Food activists want to spread the word. When you dig into a strawberry Yoplait yogurt, take a moment to contemplate where the beautiful pink color comes from. Strawberries? Think again. It comes from crushed bugs. Specifically, from the female cochineal beetles and their eggs. And it's not just yogurt. The bugs are also used to give red coloring to Hershey Good & Plenty candies, Tropicana grapefruit juice, and other common foods. #message .banner {margin:20px 0px 5px 0px;}What Companies Do to Improve the Look & Taste of Your Food You won't find "crushed bugs" on the list of ingredients for any of these foods, however. Companies have a bit of latitude in describing exactly what they put in our food. Many larger companies, such as General Mills, the manufacturer of Yoplait and Pepsi, the maker of Tropicana, identify the dye in their products as either carmine, or cochineal extract. Still, many companies simply list "artificial color" on their ingredients list without giving any details.