Technically, a free speech society would make such disinformation/lying hard or impossible to do. With peer review, such statements can be evaluated and determined to be true. If you don't have free speech, a company can lie about their product (say, it's safety) and no one can refute it. Having the open, free environment to air dissenting views and opinions helps clarify, rather than confuse, a topic. One can see more than one side and the intelligent person can make his own decision about which is best. The problem is that today, to really reach an audience, you need to get out in the media (TV especially), and it's expensive. It leads to the wealthy holding a near-monopoly on free speech, at least in practical terms. Yeah, you can stand on the corner saying whatever you want, but the audience is so small, and you don't look professional. It's sad but true. The internet is helping the smaller guy, though, which is good. Anyways, other than that, I agree with what SDS and Jesuswasamonkey are saying, they summed up my thoughts quite well. Free speech should be total and complete, for everyone.