There's tons of "hip" organic farmers with small farms that sell at farmer's markets or have a CSA program or an educational farm or they have a product they make that gets sold in local stores/restaurants. That's who I'd guess this is for and since they are a bit smarter about the way they farm it doesn't take up their whole lives and a lot of them definitely have TV's and dating site profiles and a prius.
There is NO better vehicle to use around the farm, Than a prius ! I don't know what would be funnier, Two piles of shit pictured together or one pile of shit trying to pull the other! That plus that fact, You're own animals would sit and talk shit about the farm car, And most would out weigh it, Out pull it and speed wise they are all close.