Deathbot. Out of California. Catchy lo-fi indie folk type stuff. Heard about them from Circles of Concrete. Also would reccomend The National, The Golden Shoulders, Okkervil River, and M. Ward.
current faves in the relatively unknown, but still known enough that I know of them category: Dr. Dog. Boombox.
even lesser known than those...out of Denver Bad Weather California Bad Luck City Munnly (formerly and the Lee Lewis Harlots, but now beginning work with a new suffix?)
Shiny Toy Guns. i dont know how popular they are everywhere else, but NO ONE at my school knows who they are.