Market Realist Technically, Nvidia's Titan V, based on their Tesla architecture, is the most powerful consumer graphics card on the market today with 110 teraflops of raw compute power. That's almost half the estimated requirements for running a Star Trek holodeck, and the video card can casually crush any video game on the planet at 4k resolutions and high frame rates. Unfortunately, it contains additional circuitry for AI that gamers don't need, is not really adapted for gaming, and costs no less than $3,000.oo. For the rest of us mere mortals with shallow pockets, the standard today is the gtx 1080 ti, which is widely considered the first affordable graphics card capable of doing 4k video gaming serious justice with just 11.5 teraflops and costing a third of what the Titan V does. If it were not for mining driving prices up, the 1080 ti would cost one fifth the price of the Titan V. Ampere looks likely to hit the shelves sometime in July or August and will be Nvidia's first real time ray tracing graphics card. Very likely, it will have some of the same asic or arithmetic accelerators that the Titan V does which are dedicated to rendering "Hybrid Ray Tracing" that adds lighting and shadows or whatever to a rasterized scene. The truth is, rasterized engines are so good they can compete with ray tracing but, when they can't such as rendering glass and shadows, its a huge leap forward in quality. Nvidia has huge advantages in both market share and technology fostering early adoption, while AMD's advantage will become apparent with the release of the next generation Xbox and Playstation in 2020. These will almost certainly use Ryzen chips and AMD graphics for ray tracing, compelling developers to adopt the AMD ray tracing system, which supports much more open platforms. In the meantime, the video game Star Citizen may be one of the few to adopt their new Radeon Rays, while we can expect many AAA titles to adopt Nvidia's new RTX within the next couple of years. Among other things, the Titan V has HBM2 memory which is expensive, and Ampere is probably going to use GDDR6 memory instead, which still costs 20% more. I would expect these new Ampere cards might put out somewhere up to 21 teraflops, with roughly 14 teraflops being enough for the job in most cases. But, that's a guess, with hybrid ray tracing requiring roughly 1/3 more power than standard 4k.