Anyone here experienced in PR (particularly with radio)?

Discussion in 'Hip Business Network' started by xxaru, Jan 11, 2010.

  1. xxaru

    xxaru Guru of Porn

    Just wondering if anyone here has any PR experience; particularly with regards to radio). I'm trying to figure out how to put together a little media kit of sorts to contact radio show producers with, in the hopes of landing some radio interviews. If anyone thinks they can be of assistance please let me know.
     
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  2. makihiko

    makihiko Official hippie since 2005

    go to school for that sort of thing...and they might actually hire you?
     
    1 person likes this.
  3. xxaru

    xxaru Guru of Porn

    I'm not looking to get hired... I'm looking to do interviews on radio shows for promotional purposes.
     
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  4. bubbler211

    bubbler211 Member

    wow I have retired from being a commercial producer for a 90th market place
    let me know more just drop me a pm and i might be able to help you out?
     
  5. Orison

    Orison my dog is full of stars Staff Member Super Moderator

  6. xmas

    xmas Member

    Do you know how to write a Press Release? It's easy to learn and you can do a quick google search. You want to create one and need the PR skills. Also, if you're filming these interviews you should invest in something to store your files and videos. So basically I think you would benefit from using a digital portfolio. They are more widely accepted esp. in PR and communications. In the portfolio you should keep record of all the things you've done, include clips of interviews etc. It's also good to have a hard copy of prints etc. Press releases, everything you can think of. Just put yourself out there, it's not as hard as it seems.
     
  7. drumminmama

    drumminmama Super Moderator Super Moderator

    To continue, I'm from the other side, a longtime reporter who filtered out shameless self promotion.

    What it really takes in gatekeeper media, as opposed to social media, is relationships.
    If we recognize your name and have some positive association, we will open that email.
    Sometimes a phone call helps.
    So build relationships.

    Have a news peg- relate in some substantial way to a current or upcoming event.
    In SF, the news has a lot of the Philippine disaster. So companies with roots in the Philippines have acted on good impulse and started collecting money and materials.
    The smartest ones also called the television and radio news rooms. They got area wide coverage. With the telly and radio crossover, they got a lot of coverage.
    Alternatively, if your service/product has a relationship to a holiday, sustainability, mothers/Father's Day, graduation, back to school, etc, etc, time your contact about a month or two ahead.

    Position yourself as an expert of the moment.
    Be able to talk about many options, your product included.
    Don't just shill for yourself.
     

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