2012 Olympics Logo unveiled!

http://news.bbc.co.uk/sport1/hi/other_sports/olympics_2012/6718243.stm

Lord Coe wants the branding to appeal to young people

The logo for the 2012 Olympics and Paralympics has been unveiled in a star-studded ceremony in London.


The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.

The word London and the Olympic rings are included in the first two digits of the new logo.

"This is the vision at the very heart of our brand," said London 2012 organising committee chairman Seb Coe.

"It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.

"It is an invitation to take part and be involved.

"We will host a Games where everyone is invited to join in because they are inspired by the Games to either take part in the many sports, cultural, educational and community events leading up to 2012 or they will be inspired to achieve personal goals."

For the first time the same logo will be used for both the Olympic and Paralympic Games.

Organisers hope the brand will boost the marketing push to raise £2bn to stage the Games and convey the message that London 2012 will be "Everyone's Games".

Prime Minister Tony Blair said: "We want London 2012 not just to be about elite sporting success.

"When people see the new brand, we want them to be inspired to make a positive change in their life.

"London 2012 will be a great sporting summer but will also allow Britain to showcase itself to the world."

International Olympic Committee President Jacque Rogge said: "This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games - namely to inspire young people around the world through sport and the Olympic values.

"Each edition of the Olympic Games brings its own flavour and touch to what is now well over a century of modern Olympic history; the brand launched today by London 2012 is, I believe, an early indication of the dynamism, modernity and inclusiveness with which London 2012 will leave its Olympic mark."

The brand, designed by Wolff Ollins, has been targeted at the young people the organisers hope to get involved.

It is a deliberate change from previous Olympic logos, which often feature an image from the city.

Olympics Minister Tessa Jowell said: "This is an iconic brand that sums up what London 2012 is all about - an inclusive, welcoming and diverse Games that involves the whole country.

"It takes our values to the world beyond our shores, acting both as an invitation and an inspiration.

"This is not just a marketing logo, but a symbol that will become familiar, instantly recognisable and associated with our Games in so many ways during the next five years."

London Mayor Ken Livingstone added: "The new Olympic brand draws on what London has become - the world's most forward-looking and international city. "That message of welcome and diversity was one of the main reasons for London's success in winning the Games. "We offer the world the same exciting message that in 2012 every athlete and every visitor will feel at home in our city."

 

Does the new logo really express diversity and will it appeal to younger society?
What do you think?

 

Looks canny crap to me, I don't feel invited that's for sure! I wonder how much time and money it took. If the time can't be measured in hours I'll be shocked.

 

It definitely looks like some guy straining for a shit in an open space -

 

Hot damn, that's so inspiring, I'm going to have to make a positive change in my life....

 

This is a joke, right...??

Estimated time to produce "logo" - 1 minute on MS Paint

Estimated cost - £EEEEEEEK....

Speaking as someone working in a "creative industry" (for want of a much better phrase), I know we can be capable of producing some pretentious crap.... but this logo (and the producer's website, by the way... http://www.wolff-olins.com/) just about take the biscuit...

 

How gay

 

Sod that.In five minutes, I managed to create a potential Olympic logo that would be ten times more appealing to the younger generation of Britons.

 

there should be an event called "blowing shit up" where the islamic nations that support terrorism can demonstrate their ability to blow shit up !
Though it should be open to everyone
I think the Irish would win it !

 

The Americans would win hands down....

 

I don't think we'd do too badly either

 

man, that's is SUCH a throwback to 1985. i think i had a hot pink shirt and yellow mini skirt with a similar pattern. i wore it everywhere.

 

You're right Power 13.

What gets me, twats in red rimmed glasses with pin-striped shirts and red braces with funky hush puppy shoes have probably debated in endless committee meetings to come up with that crap. It can make you cry to think of the criminal amount of money some ponce was paid to produce that heap of shite!!!!!!!!

Not that it I'm jealous about someone else being paid to be uncreative. The shits did the same to Sunderland AFC when they 're-branded' the club so its emblem looks like most other clubs, and the Stadium of Light, yeah it does ryhme with that.

 

I just found this, this wins hands-down

 

that's funny. it looks like someone pulling their ass cheeks apart to me. i've seen a similar picture. it left me haunted for years.

 

yeah, it looks like its based on the goatse

 

It was :tongue:

"Pulling together to reveal the olympics"...laughed until I cried

 

Being the green and naive fella I am when it comes to certain protocols to do with the internet and the use of forum sites in particular I needed to look up what goatse meant:

....was an infamous Internet shock site... Its front page featured a picture, hello.jpg, of a naked man stretching his anus open to a diameter roughly equal to the width of his hand, with the inside of his rectum clearly visible. Visible below his anus were his scrotum and dangling, flaccid, penis.

[size=-1]en.wikipedia.org/wiki/Goatse.cx - 33k[/size]

Phew, I bet that took some doing!

 

Yeah. Damn, that's pretty bad.

This is ours, it's simple but I like it:

 

I think london should have used a photograph of a bomb going off - the logo should have read
2012 What the fuck, man are you really gonna risk it for this pile of shit !