I think I creamed my pants when I heard about this. I really enjoy the White Wolf world and considering how many mushes and moos used to be based on it, I'm shocked it took them this long to get it together. They got a good company behind them too, IMO.
Ooooh... I wonder if they'll do like in Eve where you can actually end up buying your monthly subscription with in-game money (LOTS of in game money, but still, it's a cool new thing they implemented. My mom and her friends all play Eve) Sounds exciting though... if ages away