I'm a Clipper ... Are You ?

Once upon a time, smart housewives clipped coupons. It was part of the process for obtaining price reductions. These coupons would be printed in weekly advertisements (in the newspapers or in free circulars). All the shopper would have to do is take a pair of scissors in hand and cut along the border of the coupon. Sometimes the coupon edges might be perforated. He/they/it/she could then gently tear the coupon from the ad.
So what's the process nowadays?

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