Not that I'm complaining as a consumer, but these people running todays businesses are going about it all wrong. For those of you who know what it is, try to follow me: Say for example the equillibrium for bushels of oats of $4 per unit, resulting in 2 million units sold. This results in a gain of $8 million. Now if at $7.75 per unit they'd only sell 1 million units, they'd still have 1/2 their product left, and be less than a million dollars shy of the original gain. Wouldn't it make more sense for them to sell of the one million units for $7 and the last million for $4 to come out with a gain of $11 million? Again, as a consumer I have no complaint, but I find this method to be a very odd one.