Whoever makes it, tells it not Whoever takes it, knows it not Whoever knows it, wants it not What is it?
The only think I can think of is a rumor; I'm just not sure if that fits the first tenet. They make it, but don't tell the person it's about The person it's about takes the reputation, but doesn't know it at first, or from whence it started And whoever knows it's a rumor; thinks it's junk. Seems like I'm stretching it; but it's the only thing I could come up with to fulfill the middle tenet.
i did google the answer, actually - but i wont say as it is unfair. it's so easy when you know though, as is the way with riddles.