NowWhat NowWhat is a planet in the Whole Sort of General Mish Mash formerly known as the Hitchhiker's Guide universe. NowWhat can be found in place of planet Earth at an unlikely position along the probability axis, in a parallel universe. According to Mostly Harmless, "the planet of NowWhat had been named after the opening words of the first settlers to arrive there after struggling across light-years of space to reach the furthest unexplored outreaches of the Galaxy. The main town was called OhWell." The only export of NowWhat is the NowWhattian boghog skin, which no one in their right minds would want to buy, and the export trade only manages to survive because of the significant number of people in the Galaxy who aren't. The NowWhattian boghog is the only native animal of NowWhat and, failing to be completely inedible, is the primary source of food for the settlers on NowWhat. The language of the boghogs consists of biting each other very hard on the thigh and thus was never learned by anybody else. Arthur Dent arrives on NowWhat in search of Earth. After turning the map upside down and adjusting for different sea levels, he discovers that the shapes of the continents of NowWhat resemble those of the planet Earth. For lack of any other similarity Arthur Dent concludes that it is the right planet but the wrong universe and leaves again.