I noticed this today. In the 1960s the counterculture was the hippie movement but 40 years later the counterculture is the goth emo or whatever they want to be called. One teaches love and peace and the other teaches hate destruction...
Its just a weird thought when I saw an ad for emo/ goth clothes and it said how to fit into the counterculture.
the point to counterculture is not really to fit in, especially not to something an ad tells you to fit into... you aren't supposed to do anything. if you must do what someone else tells you, try listening to your parents, or a teacher or something...
there is a resurgance of the hippie look in the youth, i work at a coffee shop on the broadway in saskatoon and its by about three schools, and the street is a beatshopping paradise of clothes/vinyl/import/headshops. seems to be alot of younger hippies in the junior and high schools
looks mean nothing, and to label "goth" or "emo" kids as hateful, destructive people, is flat out stupid. say what you will, many generalizations are true, but what you said is very far from absolute. and who listens to advertisements anyway? and do you really not understand the difference between a subculture and a counterculture?
And that right there is why the emo/ goth scene ain't fuckin' counterculture... Ads about wearing certain clothes to fit into the movement? What the fuck is this world comin' to? I really doubt that all the hippies dressed alike. I mean look at the woodstock documentary. You got guys on there dressed in cowboy hats an' boots, then you got the nudists, and the tye dye lovers/ flower children. Hippie was a true counterculture.
Wrong, any company that want to use a popular subculture to sell their clothes better can place such an advertisement. Also about hippies. Doesn't necessarily makes them less of a counterculture.
A counterculture is something that goes against the grain of society. Emos and goths simply fit into modern society, and they fit in quite well. Hippies, or at least real hippies, were shunned by their society because of their beliefs. If emos tried to go against the grain of society they might break a nail
They're not a counterculture, that's obvious. I was just saying that an ad like that doesn't need to have any other link to the actual subculture than to try to make a profit of them. So even a counterculture could be used in an ad like that. Remember the Che merchandise for example?