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I think that the company advertising should take the advertisement to keep a good business name. I wouldn't want to buy a magazine that sold fake products. The people creating the claim should be held responsible not the magazine that hosts their adds.
"Believe nothing, no matter where you read it, or who said it, no matter if I have said it, unless it agrees with your own reason and your own common sense." - Siddhartha Gautama "Buddha"
"It is impossible to correct abuses unless we know that they’re going on." - Julian Assange
"An eye for an eye makes the whole world blind." - Gandhi